Professional Bio
Hi, I'm Paris Cutler
I’m a business and brand strategist. People come to me for help with their biggest challenges. I work with established entrepreneurs and influencers, business owners, and corporate executives.
I identify and unblock systemic problems of all kinds. I’m a crisis solver. Nothing shocks me because I’ve seen it all.
I show people how to take their business and career to the next level.
My Story
I’m best known for my early success as the owner of Planet Cake, where I flipped an industry on its head by moving in the opposite direction to everyone else, achieving exponential growth. I then stepped into TV presenting and became an author of five best-selling books.
While I was wildly successful, I also experienced the challenges that came with it. As an accomplished entrepreneur and media personality, I faced many crossroads but couldn’t find the advice I needed anywhere.
In hindsight, if I’d had coaching from someone who had been in my shoes before, I would have done some things differently.
Through my own experience, I now help others in the same situation.
I work closely with people across the world who need frank and pragmatic coaching and advice from someone who has been where they are. As a Blue Ocean Strategist, I help propel people and brands forward by creating markets with little or no competition.
On a personal note, I live in Sydney with my beautiful family. I’m committed to the regular practice of yoga and meditation, through which I value empathy and flexibility in process and outcome. I’m also a devoted environmentalist and vegetarian.
Key Accomplishments
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Started in stockbroking and went on to study law
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Bought a small cake shop in 2003 knowing nothing about cake
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Turned Planet Cake into a #1 national brand and seven figure business
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Known as ‘Cake Maker to the Stars’ such as Rihanna, Celine Dion and Katy Perry
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Built the largest cake decorating school in the Southern Hemisphere
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Published five best-selling books with Murdoch Publishing, translated into seven languages and distributed worldwide
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Starred in my own reality TV show ‘Planet Cake’, televised in over 26 countries
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Winner of an Astra Award for Best Lifestyle Program
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Finalist for Ernst & Young's 'Entrepreneur of the Year' Award
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Regular commentator, with appearances on the Disney Channel, the Morning Show, the Today Show, Business News, Sky News, the Circle and Sunrise
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Keynote speaker on entrepreneurship
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Blue Ocean Strategist
