• Paris Cutler

My secrets to getting quick sales

Updated: Sep 7, 2019

I want to share with you some OLD SCHOOL SALES ADVICE for small business. Firstly, #truthbomb there is not one secret that is going to give you FAST sales. BUT, I am going to give you some tried and true sales tips that you can implement immediately for no dollars to boost sales quickly. ⠀⠀ Firstly, I want you to get your head straight and not confuse sales with marketing.

⠀⠀ Marketing = 🗣 Getting people to know about your service/product (advertising) Sales = 💰 Converting people to buy your product (Entering the sales process) ⠀⠀ If you are having a downturn in sales in January as I used to, you are probably wanting to plug that cash flow hole, rather than spending money on advertising and making that hole bigger than it was to start with! ⠀⠀ So what can you do to boost sales that will not cost you a cent?

Go back to basics: ⠀⠀ WHY DO PEOPLE BUY? ⠀⠀

Because they LIKE, KNOW & TRUST you 🙌🏻. And, if they don’t know you, they usually buy because of your recommendations and reviews, or because someone they LK&T recommended you. ⠀⠀ So who already LK&T’s you?

ANSWER: Your existing customers and referrals, warm selling is easier than selling cold. ⠀⠀ TIPS:

👉 Reward current customers for referrals or purchasing (I gave a gift) 👉 Make up-selling part of your sales process 👉 Bundle/Repackage products + services (eg: 2 for 1) 👉 Target complimentary influencers in your sphere and work out a contra, eg: if you sell shoes, go to fashion accounts and give a special offer for their followers and do likewise on your a/c for them. If the accounts are smaller >5k they are usually happy to do a contra. 👉 Create urgency ‘limited time’ ‘5 left’ 👉 Use your email and messenger lists 👉 Leverage your network 👉 Create a competition with fellow influencers/businesses for free marketing (cake/book/products/class) ⠀⠀ If you have a cash flow hole do not be tempted to throw money at it hoping it will solve it. You need to slash overheads and create sales, not social media likes, just remember you can’t eat likes! I hope this advice helps, I remember January as a challenging time financially, please email me if you need to chat or any help, I am always happy to, sometimes just talking puts it all into perspective. 😉🙏

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