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Paris Cutler is a Blue Ocean* Strategist and Life Coach. Her mission is to assist entrepreneurs; social media influencers, and corporate executives in creating a fulfilling career that vibrates with success and meaning. Driven by her own experience of achieving astounding success as an entrepreneur and yet at the peak of her accomplishments, feeling unfulfilled. Paris is now helping others in the same position as she was uncover their real purpose and design a successful brand and career that aligns with it.  An authentic brand and powerful mission together with a blue ocean strategy ensure clients have the best chance of success and influence in today’s digital marketplace.

Paris is five times published Author, Speaker, Media Personality, and the vivacious industry-changing former CEO of Planet Cake. Before coaching, Paris bought the tiny cake shop in 2003, it was in this business that she discovered her natural talent for blue ocean strategy. In a crowded and noisy marketplace she transformed Planet Cake into a #1 national brand and seven-figure business. Planet Cake was known as 'the cake maker to the stars' had celebrity clients such as Rihanna, Lady Gaga, Celine Dion, and Katy Perry. Paris launched her cake decorating school in 2004. The school went on to become the largest hobbyist school in the southern hemisphere and taught over 6000 students; producing some of the world's most recognisable cake stars.

Paris has published five books with Murdoch Books translated into seven languages and sold worldwide. She has appeared across a multitude of media, both television and print. Paris and her team had their own reality TV show 'Planet Cake' hosted by the Lifestyle Food Network on Foxtel and subsequently distributed in over 20 countries by BBC Worldwide. She won an Astra Award for her TV show and was a finalist for Ernst & Young's 'Entrepreneur of the Year' Award.

Before entrepreneurship Paris worked in stockbroking and recruitment and studied law, she is currently writing her sixth book 'Business Wisdom from someone who Baked & Fried.'  Paris has been a regular commentator, and keynote speaker on entrepreneurship, blue ocean strategy, brand creation, and how to create a career and business with meaning.


*Blue Ocean Strategy is a marketing theory in which a business or professional creates a market for themselves that has little or no competition. This theory was defined by Professors W. Chan Kim and Renee Mauborgne in their book 'Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant."


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As a committed optimist and passionate entrepreneur, I use my talents and experience in building a seven-figure business and #1 national brand to help my clients identify their blue ocean and become industry leaders. By supporting others with pragmatism and compassion, I hope that they will then be better able to positively impact their employees, customers, community and the environment, making the world a better place through ethical business management and growth. “Entrepreneurs are outsiders. They are people who imagine things as they might be, not as they are, and have the drive to change the world around them. Those are skills that business schools do not teach.” Anita Roddick The Body Shop